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MP for Rodney, Mark Mitchell, says a new Primary Growth Partnership (PGP) programme to make wool more profitable and sustainable will work to the advantage of Rodney farmers.

A seven-year partnership between the Ministry for Primary Industries (MPI) and The New Zealand Merino Company, ‘Wool Unleashed’ (or W3) is expected to contribute $335 million to the country’s economy by 2025.

“A few years back, wool was one of the highest export earners we had, with the bulk of that being Strong Wool” Mark Mitchell says.

“Since the 1990s wool earnings have been in decline. The W3 PGP programme is a real mechanism to help turn that around.

“The programme will go about this by linking Strong Wool farmers with the right markets, developing new and niche products, and sharing best practice information across the industry.

“The end goal is to make New Zealand Strong Wool and wool products relevant to end users around the world. I look forward to the plusses of W3 finding their way back to wool producers right here in Rodney” Mark Mitchell says.

About the Primary Growth Partnership

  • The PGP aims to boost the value, productivity and profitability of our primary sector through investment between government and industry.
  • Government and industry are co-investing $746 million over time into 21 PGP programmes (2 completed, 19 underway).
  • PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent Investment Advisory Panel and MPI.

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